So, what is a landing page?
Landing pages are those specialized pages that visitors to a site arrive at after clicking on a link. Usually these links stem from sources such as pay per click ads, while the landing page usually concentrates on a particular service or product with the sole intention of persuading the visitor to buy or do something that will lead to a sale.
When creating a landing page, it is better to do so after asking yourselves some questions about what you really require. It is only with the right thinking and planning that it’s possible to create effective landing pages.
Ask yourself what exactly it is you are offering the visitor you are targeting the product to, the reasons these people should be interested in your offer and what they have to do to make a purchase.
Landing pages should not be redundant
On asking yourself all these questions, you should write down your ideas, at first making them as lengthy as possible and then condensing them to motivated core elements which are not over-hyped.
While creating the link to your landing page, don’t send visitors to your home page where they have to look for the product or service you promote. Instead, make sure the link brings the visitor directly to the page with all the information they require about your service or product.
Don’t create landing pages that are redundant and offer the same information provided in the email or the page with its link. This will only infuriate the visitor and make them leave your website; instead give them something new and informative about your product or service.
Maintain consistency between your link and landing page
An effective landing page is one that confirms your call of action. This means that your landing page has to provide visitors with whatever you promise in its link. So if you promise more information, provide visitors with more information in your landing page and if you promise the order page, give visitors the order page in your landing page.
It is always better to maintain consistency between the email and the landing page. Even placing of the same logo on both pages ensures visitors know they are in the right place. Make sure that your instructions are clear both in the email and the page with its link. If you are not clear in your instructions and vision, your visitors will also end up lost in their quest for your product or service.
Use daughter windows for additional information
Not only does your landing page have to offer what the visitor is looking for, it shouldn’t have any distractions. There is no point in having landing pages with information that is useless to the reader like links to third party sites.
If you need to give some additional or ancillary information to your visitors, do so using daughter windows. With these daughter windows, visitors get the information they are looking for, without losing their way.
After looking through, and implementing all these tips for an effective landing page, you will be able to create better and more effective landing pages that increase your email marketing and profits for your business.