Before you send out your emails, do a bit of research to find out more about the people you are emailing. If you break up your email list into groups of select people, you’re more likely to know how to target them and get better results. Here is a list of information you can use to group your email recipients.

• Personal Information – How old are they? Do they have kids?
• Email Activity – Which emails have they opened? Which links did they follow?
• Historical Information – When were they added to your emailing list? Which article got them to opt-in?

Once you know this information, you can use it to give your email recipients the things they are interested in. It keeps them attentive to your emails and helps improve your results. If you’re working to keep your emailing system organized and would like help keeping record of your emailing lists’ information, consider StreamSend. StreamSend has the email marketing software to help you stay organized and on top of your emailing lists and information, so you don’t miss a step when sending out your targeted emails. You will need all the help you can get as your company continues to grow and make changes every day.

If you want people to opt-in to your bulk emailing campaigns, you have to remember a few key things that will get the ball rolling. 

1. It’s okay to be aggressive. You can’t just sit back and wait for customers to come to you. You have to find out where your target audience is online and get them interested in your and your product.
2. When you find your target audience, state exactly what you plan to deliver to those who opt-in to your mailing list. Keep it short and simple with no more than five main bullet points. There’s no need to flood customers with information. Just let them know what to expect.
3. Make sure that the headline to your opt-in page with your main points is interesting. A headline is what gets people’s attention. Nobody wants to read an article with a boring title.
4. If your budget allows it, include a free gift for those who choose to opt-in. Everyone loves to get something for free.
5. Remember points one through four.

You will find that following these simple steps will increase the number of people who choose to opt-in to your mailing list. After you’ve gotten the mailing list, make sure you have a plan for what to do next. StreamSend can help you plan your email marketing campaign and help you design the emails that you choose to send out. Streamsend will also help you manage your list of subscribers to keep your campagin organized. It’s a great way to make sure that you are on top of your emailing list.

Managing your various email templates can be made much easier with software created specifically to provide a functional mass email system with customizable options. You can use systems like SendBlaster to market your messages to literally tens or even hundreds of thousands of people. The system can be used for several examples, such as a business newsletter, a promotion for your product, personal open house invitation or a simple mailing letter for seasonal events. The software provides a way to impact your recipients whether you’re using your emails to attract new friends or start a business campaign. Here are some of the advantages to SendBlaster relating to mass email templates:

• Using the embedded editor to form it
• Testing the software’s free templates
• Using an external HTML editor to create it
• Send emails to an email marketing expert with a Tailor made template
• Using a Web designer to form a professional custom template

SendBlaster can also help you analyze your results, but you can also use Google Analytics and StreamSend for those purposes as well. You can use StreamSend’s Email Analyzer to test your emails in nine spam filters and preview in 30 email clients. You can also set up your messages for automation, so that you can adjust the exact date or time that it’s sent out. There are many other ways to analyze your lists with StreamSend, and you can easily use it in combination with other programs.

In the process of designing and downloading email templates, you’ll want to target the recipients of your emails. On Infousa, you can choose the characteristics of the audience you are targeting so that your emails are sent to people that will read, become interested and take action on the message that you’re sending them. The site lets you analyze your recipients to find the best solution to your email marketing system. You can search for recipient types by some of the following:

• Age
• Income
• Home Value
• Marital Status
• Gender
• Hobbies / Interests
• Ethnicity
• Religion
• Voter Information
• Geographical Location

If you’re looking more extensively at the geographical information for your recipients, you can choose by state, city, county or area code. If you’d like a more customized area, you can even draw your own customized radius in locations, whether you’re wanting a mile or five miles around. The tool is great for neighborhoods.

Incorporating this research into your marketing strategy can vastly increase the feedback from your emails and provide the results that you’ve been searching for. Along with Infousa, you can also use StreamSend to customize, categorize and segment your emails according to the customer or recipient that you’re targeting. You can download your email template and adjust the design to perfectly suit the message that you’re sending out. Give it a try and watch the positive results!