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Breaking Down Your Email Marketing List

Before you send out your emails, do a bit of research to find out more about the people you are emailing. If you break up your email list into groups of select people, you’re more likely to know how to target them and get better results. Here is a list of information you can use to group your email recipients.

  • Personal Information – How old are they? Do they have kids?
  • Email Activity – Which emails have they opened? Which links did they follow?
  • Historical Information – When were they added to your emailing list? Which article got them to opt-in?

Once you know this information, you can use it to give your email recipients the things they are interested in. It keeps them attentive to your emails and helps improve your results. If you’re working to keep your emailing system organized and would like help keeping record of your emailing lists’ information, consider StreamSend. StreamSend has the email marketing software to help you stay organized and on top of your emailing lists and information, so you don’t miss a step when sending out your targeted emails. You will need all the help you can get as your company continues to grow and make changes every day.

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Related posts:

  1. Building an Email List
  2. StreamSend Streamlines Your Marketing Campaign For You
  3. The Opt-In List Building Formula
  4. Building a Client List for Email Marketing Through Partnerships
  5. What is an opt-in list?

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