Dec 29

In today’s high productivity, on-the-go life, more people than ever use iPhones, iPods, Smartphones, and other devices to check their email on the go. Unfortunately, something in the email can be lost when the screen shrinks from 17 inches to three.

Even the best email campaign can suffer from the shrinkage when your customers read the email on a mobile device. To avoid your message being unreadable or difficult to load, make sure that your campaigns are mobile-friendly or have mobile-device ready options. Key elements of making it mobile friendly are font size, picture size, and amount of information.

Because the screen is so small, you want to be sure that your font size meets the requirements and is neither too small to be seen or too large to load. In addition, although pictures can be wonderful additions to a campaign, large pictures may take too long to load. In addition, you want to keep your email short and sweet and keep the most important part of the message at the forefront.

Implementing some of these techniques will help your customers read your emails both on and off their computers!

Dec 22

Template packages and email campaigns come in many different price points. There are free options available, like at Email Template Pro, and there are limited commitment per-campaign pricing structures available. However, if you use email campaigns as an essential part of your advertising business plan, a package option may be the best investment for your business.

A variety of campaign management businesses have packages as low as $15. At StreamSend, a $19/month plan is available that includes 2,000 emails a month. Its largest plan allows for up to 100,000 emails a month. If you plan on sending more than that, they have even more affordable large volume campaign plans. If email campaigns are going to be a vital part of your business’ advertising efforts, you will save more money in the long run by investing in a package. Email campaign packages give you access to templates, professional support, and much more, and they could just make the difference for your business in the upcoming year!

Dec 21

If you are looking for a new content management system, be sure to check out Joomla! This easy-to-use CMS allows you to keep track of each individual piece of content on your website. For those who are not technologically advanced, Joomla is perfect because it is incredibly simple. You can keep track of text, photos, music, video, documents, and pretty much anything else you need to manage online, all through one program. The best part of Joomla is that it is completely free for the general public and can be downloaded directly from their website. A demo is available for those who are curious about what Joomla looks like and how it works, and add-ons are available for a variety of purposes. A few notable companies that use Joomla include MTV Networks Quizilla, IHOP, Harvard University, and Citibank.

Since everyone has different preferences concerning what programs he or she likes to use best, be sure to look into StreamSend to manage your email.  StreamSend allows you to manage your client lists and assures that each of your emails is visually appealing and appropriate to your cause.

Dec 12

One option that you may want to consider when trying to build a client list is combining forces with a company that has a product that goes well with your product. For example, if you sell diet pills, get a partner company that sells workout videos to work with you. These types of partnerships are perfect for the marketing world, and they work well if you can target your clients effectively. Don’t bombard them with the same commercial lines over and over again. Use different methods, such as new design elements and new combinations of your product lines to attract more clients and keep the same ones you have.

Between the two companies, you’re going to see more progress in getting clients to opt-in to your mailing list. Create a special template to feature both companies with StreamSend. StreamSend has a variety of helpful tips and services to help you get your mailing list and emails off to a great start. They are also useful for research and analytics to make sure that you’re spending your time efficiently.

You will find that building a client list works much better when you have a partnership with a company that has the same goal and a product that works well with yours.

Dec 7

When you’re creating your email and choosing templates, don’t always choose the most fancy or the brightest template that you find. Your templates send a message, and they need to serve a purpose. Don’t make the mistake of choosing the wrong email template for your email message.

If you are sending your subscribers serious information, like information on grave plots or the cause to save baby seals, your template does not need to be in the wackiest, brightest colors. If you are sending your subscribers humerous or funny information, your email template does not need to be dark and somber. Your template will start to send your message before the customers even read the title, so make sure that you are sending the right message by choosing your template accordingly.

For help choosing the right template and keeping your subscriber information organized, visit StreamSend. StreamSend offers a number of helpful emailing services that will make sure you are always on top of your game.

Dec 6

The New Year is a great time to renovate your email campaigns. Whether you have new products to promote or news to celebrate with your customers, a new template can catch your readers’ attention and highlight the message of your new campaigns.

If you have not been utilizing email templates in your email campaigns yet, the New Year is also an opportune moment to implement these advertising strategies in an existing campaign. At Email Template Pro, you can find several templates for free download. Check out the “Monthly Newsletter Template” or “Product Showcase Template.” These templates can be easily adapted for any type of business or message and are customizable—add images, links, text, etc.  The result will be engaging, colorful, eyecatching email messages that will bring your product right to your customer.

If you find the free templates effective or are looking for new template packages, many sites online have template packages available. Email Template Pro has a subscription program, and other Internet companies like StreamSend have a multitude of options that will fit any email campaign. Try something new for the upcoming year; email templates are an easy to implement, affordable advertising technique that can produce great results. 2011 is the time to make a change!

Dec 1

As you send out emails to your list of recipients, its important to effectively construct your email in a way that’s pleasing to the eye. We have several free email templates on our own site that can help you out with this process depending on if you’re selling goods, services or simply need a colorful background to go with your email. If you feel like your skills have improved enough to start creating your own newsletter, it’s important to start slow and not move into the design process too fast. Don’t start from scratch your first time – use a basic HTML template to put you on the right track and customize the template to fit your needs. For some designers, customizable templates are all they desire.

Remember, if the company you work for provides incentives for new users to sign up  for newsletters, it’s important to incorporate this incentive in your ad design to attract new users. For example, if a soda company provides a “buy one get one free” beverage for signing up for a newsletter, make sure you include this message using attention-getting technique, like bright colors or interesting font, and display the message beside or under the main title of your advertisement.

Be bold in your newsletter – use color where it counts, and link your messages directly to the pages of the Web site. Be sure to preview your newsletter before you send it out, and use researching tools and data-gathering tools from sites like StreamSend to get the best results. StreamSend has several customizable templates to browse through and perhaps get a few ideas in coordination with design.