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Branding Through Email Campaigns

If you are a new business or new to online marketing, building your brand can be an important aspect in creating a successful company. In an email, you can let your customers know what kind of company you are, along with what you are selling. You can build your brand through an email in a few key ways.

Incorporate Social Media: In every email, you can include links to your web site, Twitter feed, Facebook profile, Blog, or any other social media site. These allow for your customers to connect with you in multiple ways and learn more about your business.

Include Pictures: Pictures of your offices, building, store, or employees help personalize your emails and allow customers to get to know your business better.

Introduce Yourself: If you are a relatively new business, an email is a great way to introduce yourself. Include a welcome statement or brief summary about your goals or plans.

Add Color and Your Logo: Use a customizable template to use your color and include your logo in the email. Email Template Pro or sites like StreamSend have templates that are easy to customize and great for branding your emails.

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