Choose Simplicity in Email Template Design

Flashy graphics, intricate designs, and an email full of content may seem like a good idea, but simplicity can sometimes be the most important tool for an effective email campaign.

Graphics and images are important ways to add interest to your emails, but you do not want to go overboard. In today’s world of sensory overload, your reader may be looking through your email while watching TV, working, waiting in traffic, or doing a million other little things, so you want to make sure that the message of your email is clear. Choose simple images and graphics that add to the text as opposed to take away from it.

Another aspect of simplicity is color choice. Three colors are enough for an interesting palate, especially if you are using graphics or images. More than three colors combined with graphics may create sensory overload for your reader, distracting them from the overall purpose of the message.

Luckily, many templates are already created to appeal to simplicity. Email Template Pro and StreamSend offers multiple templates that let the message of the email triumph over busy graphics or color palate.

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