Test Templates in Multiple Platforms

After you spend time and money perfecting your email message and template, it is a shame if you find out that the email is incompatible with some email providers. To avoid this email fail, testing your email is vital.

Your email recipients could be using Outlook, Thunderbird, Gmail, Hotmail, Yahoo, Aol Mail, or any other type of email provider. Each email provider may have different configurations for email display or different standards and limitations, so you should make sure that your email looks good in each provider. The easiest way to do this is to send a test email to a variety of platforms. The test email also gives you an opportunity to check for any last minute typos or errors and make corrections.

A second way to insure that your email is friendly for all email services is to use templates or campaign management (like from StreamSend) that has pre-tested it products to ensure usability. These templates have already been tested to perform in each platform, so you can be sure that your emails will be sent without a hitch. Because you have spent time and effort perfecting your campaigns,  make sure what ends up in your customers’ inboxes is just as perfect.

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  5. What to Feature in an Email Campaign

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