Jun 30

As July 4th rolls around, now is a great time to add some patriotic spirit to your templates. Whether you add a red and blue color scheme or go all out with a holiday template, a July 4th theme will punch up your emails with the festive spirit of summer.

ConstantContact.com is a great source for a holiday template. They have holiday templates as well as seasonal summer templates that can heat up your email campaigns. Email Template Pro also has customizable templates that you can change the colors and images in to fit the theme.

In addition to downloading a new template, you can add spirited images to your email, like fireworks, flags, and picnics. You can also advertise patriotic or summer products to fit with the theme, like summer vacations, camping equipment, outdoor sports equipment, pictures, photo books, and other miscellaneous items that are great summer purchases.

Regardless of what kind of business you are in, summer is a great time to utilize summer and patriotic themes to advertise your products and services.

Jun 23

If your email campaigns are not getting the results you are hoping for, there are many things you can do to improve your emails and get better results. The key to better results is knowing what to change, which is why carefully monitoring your success throughout is important.

Text:   Maybe you are using too much text or not enough. Maybe the font is not easily readable or large enough. Maybe the text just isn’t interesting or to the point. What you are actually writing in the email is easy to improve and test, and it can be surprising how little changes can make a big difference.

Links: Make sure that your email has enough links to connect to your business. These could include contact links (email, phone numbers, website), social media links, and links to your specific products.

Templates: Templates can make emails attractive and interesting. Play around with new templates and customizing the ones you have to give your emails a fresh facelift.

Frequency: Maybe you are overwhelming your customers with too many emails, or maybe you are not sending out emails enough. Adjust the frequency of your emails and see what kind of results you get.

These are easy areas to start with to see improvements with your email campaigns. If all else fails, consult a professional management company like StreamSend to see what kind of help they can offer.

Jun 17

Aside from the obvious use, the Product Showcase Template on Email Template Pro is a useful template for a variety of messages.

Highlight Products. Obviously, this template is tailor-made to highlight special products. You can add images, links, and texts to describe each product.

Showcase Events. Have some events coming up? You can add images and information about each event to let your customers know about what you have coming up.

Employee of the Month. For an in-company newsletter, this template can be used to highlight employees who have done a great job. You can include images of each employee and a short blurb about what he or she has done that is great.

Sales or Pricing Events. In addition to highlighting products, you can also showcase special sales or prices that you have coming up. You can include images of products that will be on sale and information on the sale with the images.

Social Media Connections. Use the Product Showcase Template to showcase your best asset: your company! In the image slots, you can include information and links to various social media sites to help your customers connect to your business.

The Product Showcase Template is an easily customizable and flexible template with a variety of purposes, making it a great go-to template for your email campaigns.

Jun 10

Regardless of what type of emails you are sending in a campaign, newsletters can often be effective messages to send to update your customers on what is happening in your business and highlight new products or special deals.

Luckily, many template providers have newsletter templates ready to drop in your email. Email Template Pro offers the Professional Newsletter Template, and StreamSend can customize a company newsletter template just for your business.

Other online sources for newsletter templates include Freemailtemplates.com, which has newsletter templates in a variety of colors and styles, and they are free. ConstantContact.com has over 400 templates available, you will be sure to find an adequate newsletter template theme there.

These newsletter templates are easy to use, and you can add text, links, and images to communicate your message and make the email interesting and entertaining to your customers.

Jun 3
Video in Email?
icon1 admin | icon2 Email Design | icon4 06 3rd, 2011| icon3No Comments »

Images in Email are now a foundation of email campaigns, but what about videos? Is it practical, effective, or even possible to include videos in your emails?

The minds at CampaignMonitor.com have been researching growth in this field. They tested incorporating video in emails by using various methods and platforms, including Flash, Quicktime, Windows Media Player, GIF, and MPEGs. They compiled a handy chart with the information here.

In addition to the results, they also have some tips and recommendations, as well as drawbacks in embedding video that will help you in the process. If you are considering embedding video in your emails, this article is a great resource to check out. Videos are a great way to connect to your audience, whether you embed videos in the email or just provide a link to the video.