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Video in Email?

Images in Email are now a foundation of email campaigns, but what about videos? Is it practical, effective, or even possible to include videos in your emails?

The minds at CampaignMonitor.com have been researching growth in this field. They tested incorporating video in emails by using various methods and platforms, including Flash, Quicktime, Windows Media Player, GIF, and MPEGs. They compiled a handy chart with the information here.

In addition to the results, they also have some tips and recommendations, as well as drawbacks in embedding video that will help you in the process. If you are considering embedding video in your emails, this article is a great resource to check out. Videos are a great way to connect to your audience, whether you embed videos in the email or just provide a link to the video.

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