2011 will bring new trends and changes and technology, and your email campaign should adjust to remain current. Although 2011 is halfway over, it is not too late to consider how your campaign fits into these trends.
According to Chad White for Email Insider, five of the top predicted trends in 2011 include adapting to Facebook Messages, designing emails for mobile devices, Share links, reactivating inactive customers, and permission-based email marketing.
These trends require some campaign editing. Facebook Messages and mobile devices may alter the way customers see or want to see emails, so adjusting to this trend is necessary to maintain your customer base. In addition, adding the ability to “share” email content is another important way for your customers to connect to your business as well as share with friends your products, specials, and anything else in your email. The last two trends are dependent more on campaign management and making sure that you are getting your emails to all the customers you want to.
Staying current with email trends is vital if you want your campaigns to succeed, so stay up to speed so your campaign, and thus your sales, don’t lag behind.