Email marketing has two major fields of thought concerning opt-in lists versus permission-based emails. With today’s advanced technology, email carriers have junk email detectors that are more refined than ever, and priority programs like Gmail’s Priority Inbox makes it even harder to get your emails seen by your customers.
Opt-in emails have been successful in the past, but today, many prefer direct marketing with opt-out options. Both can have results, but you should research both options before starting an email campaign. Look for pros and cons for each process, and look to see where the trends are heading to make sure that your campaigns are as successful as it can be.
Email Template Pro has many Opt-In email templates for free download that provide colorful, professional, and customizable designs for your email campaign.