Social Media use has grown by leaps and bounds in the past few years, and consumer use only stands to increase as social media and mobile devices became more a part of everyday life. What does this mean for you and your business? Traditional advertising methods may not be effective, and branching out with an email campaign may be the ticket to increased conversions.
You may not be able to rely on television advertising, radio advertising, print advertising, or having people drop into your business. Some people live their lives online, and that is where you need to meet them. Email inboxes are, for some, the primary method of communication, and they use their smart phones or other mobile devices to check their email, which is why effective email communication is so important for a successful business.
Other keys to successful marketing include ease and speed. The easier you make it for your customer to view and use your emails, the more chance of success you will have. In addition, be sure to include links to your social media pages to give your customers another way to connect to you.
Email is not the only way you can communicate with your customers, but it certainly is an affordable and effective avenue for advertising that should not be overlooked.