Jul 28

Email marketing has two major fields of thought concerning opt-in lists versus permission-based emails. With today’s advanced technology, email carriers have junk email detectors that are more refined than ever, and priority programs like Gmail’s Priority Inbox makes it even harder to get your emails seen by your customers.

Opt-in emails have been successful in the past, but today, many prefer direct marketing with opt-out options. Both can have results, but you should research both options before starting an email campaign. Look for pros and cons for each process, and look to see where the trends are heading to make sure that your campaigns are as successful as it can be.

Email Template Pro has many Opt-In email templates for free download that provide colorful, professional, and customizable designs for your email campaign.

Dec 12

One option that you may want to consider when trying to build a client list is combining forces with a company that has a product that goes well with your product. For example, if you sell diet pills, get a partner company that sells workout videos to work with you. These types of partnerships are perfect for the marketing world, and they work well if you can target your clients effectively. Don’t bombard them with the same commercial lines over and over again. Use different methods, such as new design elements and new combinations of your product lines to attract more clients and keep the same ones you have.

Between the two companies, you’re going to see more progress in getting clients to opt-in to your mailing list. Create a special template to feature both companies with StreamSend. StreamSend has a variety of helpful tips and services to help you get your mailing list and emails off to a great start. They are also useful for research and analytics to make sure that you’re spending your time efficiently.

You will find that building a client list works much better when you have a partnership with a company that has the same goal and a product that works well with yours.

Sep 17

If you want people to opt-in to your bulk emailing campaigns, you have to remember a few key things that will get the ball rolling. 

1. It’s okay to be aggressive. You can’t just sit back and wait for customers to come to you. You have to find out where your target audience is online and get them interested in your and your product.
2. When you find your target audience, state exactly what you plan to deliver to those who opt-in to your mailing list. Keep it short and simple with no more than five main bullet points. There’s no need to flood customers with information. Just let them know what to expect.
3. Make sure that the headline to your opt-in page with your main points is interesting. A headline is what gets people’s attention. Nobody wants to read an article with a boring title.
4. If your budget allows it, include a free gift for those who choose to opt-in. Everyone loves to get something for free.
5. Remember points one through four.

You will find that following these simple steps will increase the number of people who choose to opt-in to your mailing list. After you’ve gotten the mailing list, make sure you have a plan for what to do next. StreamSend can help you plan your email marketing campaign and help you design the emails that you choose to send out. Streamsend will also help you manage your list of subscribers to keep your campagin organized. It’s a great way to make sure that you are on top of your emailing list.

Nov 13

For your company to be successful at email marketing, you have to reach out to your target audience and draw them in. The best way to draw a potential customer in is to provide them with newsletters, coupons, and promotion announcements. But how do you get them to give you their email address?

If you’re like many companies, you are always asking customers and potential customers to sign up for newsletters, provide email addresses, etc. There is a way to do this that doesn’t require constant requests. It’s called an opt-in.

Opt-Ins are an easy way to draw in potential subscribers and have them willingly provide you with their contact information. After downloading the opt-ins of your choice, you simply drop them on your website and start collecting subscribers! All of the opt-ins have been tested and are guaranteed to bring in a higher conversion rate of subscribers.

Opt-ins are the easiest and most efficient way to build your list of subscribers. It takes little to no man-power and best of all, it’s FREE! Why wouldn’t you take advantage of a free way to guarantee an increase in your potential customers? It’s as good as money in your pocket.

Nov 10

Building and growing a responsive, quality mailing list can require a dreadful amount of work. Furthermore, once you have built your list, you must nurture and grow it. Whatever you do, do not flood your recipients with advertisements and pointless emails constantly. This is a great way to destroy your precious opt-in list. Honestly, acquiring all of those email address is minuscule part of the email marketing process. It is extremely important to know that you’re building an individual relationship with every person who gives you their email address. If you mess up in the beginning, you are hindering your chances on building a lucrative relationship with your subscribers. On the other hand, do it right and prove your company’s worthiness, and you will both have smiles on your faces for years to come.

There are 3 key elements involved in list building:
  • Acquiring The Email Address

This is the easiest task in building a list. The rule here is that you must have the explicit permission from the subscriber to send them emails. Place a check box on your sign-up page or include this in your terms of service. Remember, it’s all about building trust. It is also illegal not to include this statement if you intend on emailing your subscriber according to the CAN-SPAM act in the United States.

  • Welcoming Your New Subscriber

We all receive the pointless, and endless flood of emails filling up our inboxes called SPAM. Because of this, it can be difficult to make a person read your email. A well thought out welcome message with good content, will build the foundation for a good email marketing relationship between you and the subscriber. The welcome message will not only build trust, but will verify the validity of each email address, further weeding out the bad seeds. It also acts as a 2nd screening process since 90% of your opt-outs will come in after you send this email, so make it pretty, and make it good!

  • Customer Relationship Management

This is the most important element of maintaining a quality opt-in list. It is unfortunate that this is the most overlooked step of list building. I can understand why, as this is by far the most time consuming aspect of nurturing your opt-in list. You must honor all of your subscriber’s personal email preferences. If you have an email marketing service provider or some good server-side software, take advantage of the tracking features. Many will allow you to track bounces, unsubscribing, clicks, and inactivity. This is very useful data and should be analyzed and archived regularly.

Always make sure that you’re holding the interest of your subscribers. If they seem to be fading away and your statistics are declining, send out promotions, special offers, and even surveys to pull them back in.

Most importantly; never give up on your list!

It can take a lot of time and energy to build a great opt-in list. In the end, when you’re staring at page after page of your opt-in subscribers, you will surely look at it as time well spent.

Nov 7

Added 16 brand new opt-in templates

email marketing templates

Click Here to Download Templates

Professionally designed, just drop right into your website to start grabbing your visitors names and email addresses. These high quality opt-in email templates have been tested and optimized for high subscriber conversion rates.

Attention grabbing opt-in templates like these are by far the fastest and easiest way to get visitors to give you their name and email address so you can start building a targeted list of buyers that you can send offers to for as long as you’d like! Just drop these “interactive magnets” into your website to start your email harvest!

Oct 12

Thousands of companies use email as a key marketing tool, sending out promotions, newsletters, and coupons to increase sales. This is a very cost effective method of marketing. Companies who have caught on to the obvious success rate in these campaign can easily send out 500,000 emails in one day.

email templates
E-mail marketing is not as simple as it may seem. It is more complex than just writing an article on a website or just posting on a forum, because for any email marketer to succeed, your emails must really reach out to your targeted audience. Therefore it is very important that you build, or obtain a quality, targeted opt-in list.
There are many brokers available in the market who provide quality email lists, however the best and most effective way of reaching out to your target audience is to build your own list. These opt-in lists contains email addresses of people who are your target leads i.e. those people who may be interested in buying your product/service.

I have received a ton of questions on the best methods to grow your site’s subscriber list, which is by far the most important factor in a successful campaign. There are many ways to build a quality list, you can start by building trust with your clients. Assure them that you won’t be selling their email to third parties, and do not spam your clients. Next, you will want a well placed opt-in area on your site, this should be in a highly visible area. Many companies will offer exlusive deals or incentives as a reason to subscribe. After you have these two important items in place, work on generating more traffic to your site and watch your list grow.

Sep 28

When talking about email marketing, it doesn’t take long for words like “opt-in” to appear. Yet I still receive numerous emails every month asking, “What is opt-in email marketing?”

It’s easiest to think in terms of mailing lists when dealing with email marketing. Email marketing is nothing but a good mailing list in the end. The list of an opt-in marketing campaign obviously starts empty. The only way to grow this list of email addresses is to get viewers of your site to “opt-in”. All you can do as a webmaster is assist an individual in the subscription request submission process.
email templates

This request must always be for a specific list, there can be no grey areas when dealing with opt-ins. For example, if a customer submits a form that says “Yes, please send me a copy of your monthly newsletter” you have permission to add them to the list of customers who will receive a copy of the monthly newsletter, use the list for the newsletter and nothing else. To continue sending them your monthly newsletter, you need their permission to do so (along the lines of “Yes, keep me up to date by adding me to your list of monthly newsletter recipients”).

“Permission-based” basically means the same thing. Marketing material is sent only with permission, and is often customized to the subscribers personal interests and preferences.

Aug 23

When presidential candidate Barack Obama relies on email marketing for one of the most important announcements in his candidacy, it really shows the awesome power of an effective email marketing campaign. “Be the First to Know”, a catchy phrase that says it all. This massive email marketing campaign went off without a hitch, and boy would I love to see that golden opt-in list he’s accumulated since it’s launch.

html email templates

This well crafted email marketing campaign goes to show that building a targeted opt-in list, is actually very simple. In essence, it all comes down to one thing; you have to have something that they want. Of course a well designed landing page, auto-responder, and a great email service provider are also required. Put these 4 items together and you’ll be well on your way to email marketing success!