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Jun 30

As July 4th rolls around, now is a great time to add some patriotic spirit to your templates. Whether you add a red and blue color scheme or go all out with a holiday template, a July 4th theme will punch up your emails with the festive spirit of summer.

ConstantContact.com is a great source for a holiday template. They have holiday templates as well as seasonal summer templates that can heat up your email campaigns. Email Template Pro also has customizable templates that you can change the colors and images in to fit the theme.

In addition to downloading a new template, you can add spirited images to your email, like fireworks, flags, and picnics. You can also advertise patriotic or summer products to fit with the theme, like summer vacations, camping equipment, outdoor sports equipment, pictures, photo books, and other miscellaneous items that are great summer purchases.

Regardless of what kind of business you are in, summer is a great time to utilize summer and patriotic themes to advertise your products and services.

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Jun 23

If your email campaigns are not getting the results you are hoping for, there are many things you can do to improve your emails and get better results. The key to better results is knowing what to change, which is why carefully monitoring your success throughout is important.

Text:   Maybe you are using too much text or not enough. Maybe the font is not easily readable or large enough. Maybe the text just isn’t interesting or to the point. What you are actually writing in the email is easy to improve and test, and it can be surprising how little changes can make a big difference.

Links: Make sure that your email has enough links to connect to your business. These could include contact links (email, phone numbers, website), social media links, and links to your specific products.

Templates: Templates can make emails attractive and interesting. Play around with new templates and customizing the ones you have to give your emails a fresh facelift.

Frequency: Maybe you are overwhelming your customers with too many emails, or maybe you are not sending out emails enough. Adjust the frequency of your emails and see what kind of results you get.

These are easy areas to start with to see improvements with your email campaigns. If all else fails, consult a professional management company like StreamSend to see what kind of help they can offer.

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Jun 17

Aside from the obvious use, the Product Showcase Template on Email Template Pro is a useful template for a variety of messages.

Highlight Products. Obviously, this template is tailor-made to highlight special products. You can add images, links, and texts to describe each product.

Showcase Events. Have some events coming up? You can add images and information about each event to let your customers know about what you have coming up.

Employee of the Month. For an in-company newsletter, this template can be used to highlight employees who have done a great job. You can include images of each employee and a short blurb about what he or she has done that is great.

Sales or Pricing Events. In addition to highlighting products, you can also showcase special sales or prices that you have coming up. You can include images of products that will be on sale and information on the sale with the images.

Social Media Connections. Use the Product Showcase Template to showcase your best asset: your company! In the image slots, you can include information and links to various social media sites to help your customers connect to your business.

The Product Showcase Template is an easily customizable and flexible template with a variety of purposes, making it a great go-to template for your email campaigns.

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Jun 10

Regardless of what type of emails you are sending in a campaign, newsletters can often be effective messages to send to update your customers on what is happening in your business and highlight new products or special deals.

Luckily, many template providers have newsletter templates ready to drop in your email. Email Template Pro offers the Professional Newsletter Template, and StreamSend can customize a company newsletter template just for your business.

Other online sources for newsletter templates include Freemailtemplates.com, which has newsletter templates in a variety of colors and styles, and they are free. ConstantContact.com has over 400 templates available, you will be sure to find an adequate newsletter template theme there.

These newsletter templates are easy to use, and you can add text, links, and images to communicate your message and make the email interesting and entertaining to your customers.

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Jun 3
Video in Email?
icon1 admin | icon2 Email Design | icon4 06 3rd, 2011| icon3No Comments »

Images in Email are now a foundation of email campaigns, but what about videos? Is it practical, effective, or even possible to include videos in your emails?

The minds at CampaignMonitor.com have been researching growth in this field. They tested incorporating video in emails by using various methods and platforms, including Flash, Quicktime, Windows Media Player, GIF, and MPEGs. They compiled a handy chart with the information here.

In addition to the results, they also have some tips and recommendations, as well as drawbacks in embedding video that will help you in the process. If you are considering embedding video in your emails, this article is a great resource to check out. Videos are a great way to connect to your audience, whether you embed videos in the email or just provide a link to the video.

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May 27

Email Template Pro has many free email templates, and the Professional Newsletter is an especially useful template that can be modified to many purposes. Here are five easy ways to use this template:

  1. Monthly Newsletter. Use this template to send out a monthly update to your customers. Feature business highlights of the month, including new products, sales, staff changes, store openings, and much more.
  2. In-house Newsletter. Especially in larger companies, it can be hard for everyone in the office, from accounting to sales, to hear about everything that has happened in the company. With this template, you can send out an attractive email with company news about new hires, quarterly numbers, and special event.
  3. Event Updates. Keep everyone in an event-planning group up to date with progress. From family reunions to high school reunions, you can send out emails with the latest planning information.
  4. School Progress Reports. Schools can use this template to send out informative emails to parents that contain information on events, awards, sports scores, and much more. Emails will save time and money over sending out information via paper newsletters.
  5. Updates. Whether you are in the middle of constructing a new building or launching a new product, you can email customers, investors, or other interested parties with updates. This template has room for images, so you can even include pictures of the progress.
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May 20

Although the Internet has wonderful subscription email campaign programs and paid templates available, you can find great free templates out there too. Great to freshen up your emails or try out templates risk-free, free templates only cost you the little bit of time it takes to find, download, and use them.

Email Template Pro offers several free templates, all customizable. The Car Company, Professional Newsletter, and the Product Showcase templates can all be used in a variety of emails, from everything like monthly newsletters to advertising special products or sales.

In addition, Freemailtemplates.com has dozens of templates available online. It has templates available to use in several different email clients, and templates are available in HTML and CSS formatting.

These are just two online providers of free templates, and if you are looking to upgrade, you can always visit StreamSend for customized templates.

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May 13

Although you can use different formats for email templates, HTML is one of the most popular to use. Friendly to most email providers, HTML templates are easy to use and incorporate in your email marketing campaigns.

Fortunately, there are many online sources to find HTML templates for download, whether for free or purchase. Email Template Pro is a great place to start. It offers free downloads as well as premium templates.

StreamSend is another trusted option. It will build a customized template that can feature your company logo, colors, images, and anything else to suit your needs.

Many other sites are out there as well. CampaignMonitor.com has templates available, as does ConstantContact.com. These sites have hundreds of HTML templates and designs available that will fit any purpose. Dozens of sites out there have templates, and HTML is one of the best choices for your campaigns.

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May 6

After April showers, summer is just around the corner, bringing with it Memorial Day, July 4th, and summer vacations. A great way to liven up your email campaign for the summer months is to use lively summer theme templates.

You can freshen up your email by just changing the colors. If you are using a template that can easily change colors, then switch your color schemes to include bright colors, including blues, yellows, and oranges. You can also add images of beaches, barbecues, picnics, and outdoor activities like biking, roller blading, and swimming to create an atmosphere of summer in your emails.

In addition, sites like StreamSend and ContentContact.com offer themed templates. StreamSend can customize summer templates for you, and ContentContact.com has holiday and seasonal themes ready to go. Basically any summer email could benefit from a little summer spirit or fireworks, so start considering now how you can heat up your email campaign this summer.

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Apr 28

Although images are great for adding interest to your emails, how your customer may receive and view the email should be considered. Many email carriers, including those like Gmail and Aol Mail, automatically block images unless if the user accepts images from the sender, which makes all the hard work you spent perfecting images and graphics on your template sometimes go by unseen.

Because images do not always appear on emails, you want to make sure that your email still has meaning without images. Images can be great additions to your email, but you do not want to put the bulk of your message or text in the images. Without images, you still want your email to tell your customers what is most important, i.e. the special promotions, deals, or products you are offering.

Of course, a great way to let your images be visible to your readers is to remind them to add you to their address or contact list so that your images will always be visible. A sure-fire way to test to see if the email is clear without images is to send a test email to preview how it looks. Although images can add a lot of visual interest to an email, make sure that your overall message will still shine through.

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