It is one of the most debated topics on the web; Search Engine Optimization, commonly referred to as SEO. This is the process of optimizing your website to rank high in search engines like Google, Yahoo, and MSN. Of course, these aren’t the only search engines, there are literally thousands of search engines on the internet. However these are the most popular. Getting your site to show up on the first page of Google for a keyword related to your niche will bring loads of traffic into your site.
You may ask, “what does this have to do with email marketing?”. Although they are not directly related, SEO and email marketing work very well together. For example, if you’re showing up in the first position in Google for a popular keyword you will in turn receive a lot of targeted traffic to your site. You can harness this traffic by adding an opt-in form to your front page, then just sit back and watch your list grow.
There are so many different SEO companies on the internet that it’s hard to know which ones will actually give you results. Search Engine Optimization is an investment, if you’re going to hire someone to do the work, choose wisely.