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May 27

Email Template Pro has many free email templates, and the Professional Newsletter is an especially useful template that can be modified to many purposes. Here are five easy ways to use this template:

  1. Monthly Newsletter. Use this template to send out a monthly update to your customers. Feature business highlights of the month, including new products, sales, staff changes, store openings, and much more.
  2. In-house Newsletter. Especially in larger companies, it can be hard for everyone in the office, from accounting to sales, to hear about everything that has happened in the company. With this template, you can send out an attractive email with company news about new hires, quarterly numbers, and special event.
  3. Event Updates. Keep everyone in an event-planning group up to date with progress. From family reunions to high school reunions, you can send out emails with the latest planning information.
  4. School Progress Reports. Schools can use this template to send out informative emails to parents that contain information on events, awards, sports scores, and much more. Emails will save time and money over sending out information via paper newsletters.
  5. Updates. Whether you are in the middle of constructing a new building or launching a new product, you can email customers, investors, or other interested parties with updates. This template has room for images, so you can even include pictures of the progress.
May 20

Although the Internet has wonderful subscription email campaign programs and paid templates available, you can find great free templates out there too. Great to freshen up your emails or try out templates risk-free, free templates only cost you the little bit of time it takes to find, download, and use them.

Email Template Pro offers several free templates, all customizable. The Car Company, Professional Newsletter, and the Product Showcase templates can all be used in a variety of emails, from everything like monthly newsletters to advertising special products or sales.

In addition, Freemailtemplates.com has dozens of templates available online. It has templates available to use in several different email clients, and templates are available in HTML and CSS formatting.

These are just two online providers of free templates, and if you are looking to upgrade, you can always visit StreamSend for customized templates.

May 13

Although you can use different formats for email templates, HTML is one of the most popular to use. Friendly to most email providers, HTML templates are easy to use and incorporate in your email marketing campaigns.

Fortunately, there are many online sources to find HTML templates for download, whether for free or purchase. Email Template Pro is a great place to start. It offers free downloads as well as premium templates.

StreamSend is another trusted option. It will build a customized template that can feature your company logo, colors, images, and anything else to suit your needs.

Many other sites are out there as well. CampaignMonitor.com has templates available, as does ConstantContact.com. These sites have hundreds of HTML templates and designs available that will fit any purpose. Dozens of sites out there have templates, and HTML is one of the best choices for your campaigns.

May 6

After April showers, summer is just around the corner, bringing with it Memorial Day, July 4th, and summer vacations. A great way to liven up your email campaign for the summer months is to use lively summer theme templates.

You can freshen up your email by just changing the colors. If you are using a template that can easily change colors, then switch your color schemes to include bright colors, including blues, yellows, and oranges. You can also add images of beaches, barbecues, picnics, and outdoor activities like biking, roller blading, and swimming to create an atmosphere of summer in your emails.

In addition, sites like StreamSend and ContentContact.com offer themed templates. StreamSend can customize summer templates for you, and ContentContact.com has holiday and seasonal themes ready to go. Basically any summer email could benefit from a little summer spirit or fireworks, so start considering now how you can heat up your email campaign this summer.

Apr 28

Although images are great for adding interest to your emails, how your customer may receive and view the email should be considered. Many email carriers, including those like Gmail and Aol Mail, automatically block images unless if the user accepts images from the sender, which makes all the hard work you spent perfecting images and graphics on your template sometimes go by unseen.

Because images do not always appear on emails, you want to make sure that your email still has meaning without images. Images can be great additions to your email, but you do not want to put the bulk of your message or text in the images. Without images, you still want your email to tell your customers what is most important, i.e. the special promotions, deals, or products you are offering.

Of course, a great way to let your images be visible to your readers is to remind them to add you to their address or contact list so that your images will always be visible. A sure-fire way to test to see if the email is clear without images is to send a test email to preview how it looks. Although images can add a lot of visual interest to an email, make sure that your overall message will still shine through.

Apr 21

With so many free and subscription template options out there, it may be hard to know whether you are getting a quality product or not. When finding new templates to use, you may want to keep a few things in mind to be sure you are getting a product that works.

Look for contact information on the web site. If you have issues with a template, you should be able to contact the web site for technical support and advice on using the template.

Many web sites pre-test their templates to make sure that they are compatible with different email providers. With a template that has already been tested, you can save time, money, and aggravation later.

In addition, you want to make sure you are getting what you pay for. If you are investing a large amount in downloading templates or building email campaigns, you want to make sure the company you are using is worth the money. With a free template download, you may not expect a lot. However, if you are investing in your templates or campaigns, then you want to make sure the company offers the right services, including technical support, training, informative articles, and anything else you may need. StreamSend is a great company that offers these services and more.

Searching for professional template providers and campaign managers may take time, but in the end, you will find that a great company is worth the time and money spent.

Apr 8

When planning an email campaign, you may be focusing on elements like templates, graphics, pictures, or your customer list. All of these are important considerations, but when it comes to actually writing and sending the email, you should be sure not to overlook one of the most important, yet simplest, parts of the email: the subject line.

The first thing your customer sees, the subject line is responsible for catching your readers’ attention and making them want to open your email and read it. To write an effective subject line, you should take some elements into consideration.

You want your subject to say what is in the email but in an interesting and unique way. For instance, if you are advertising a 15% off sale, you should say more in the email than just “15% off sale.” Instead, you can include specific items or reasons for the sale: “15% off All Seasonal Decorations” or “Take 15% off Our 2010 Bestsellers.” Both subject lines give your reader enough information while still piquing their interest.

Another element to successful subject lines is length. You want to include the right information, but you want to make sure you do make your subject line too long where it gets cut off. The above examples also are short enough to provide the reader just the right amount of information.

Mar 29

If you want to add a special professional element to your email campaign, a customized template designed especially for your business can set your emails apart. Because not every business can afford a graphic designer to create a template, many online services can create a template for you.

StreamSend is one of those email services. In addition to ready-made templates, StreamSend can create a custom template for your business. StreamSend has sample templates available online that it has produced before so you can get an idea of what kind of templates can be created. From special templates for coupons or a general template you can use for all your emails.

Although it may seem expensive to have a custom template created for your business, you will be able to use it every time you send an email, and the results are sure to be high-quality and professional, thus making the investment worth it in the long run.

With a customized template, you can include your business logo, your company colors, and special images and graphics of your products. In addition, you can add links to your website, Facebook, Twitter, or other social media sites.

StreamSend is just one online option for customizable templates, and you can always create your own. Regardless of the process, a customized template is sure to bring your email campaign to the next level.

Mar 22

What better way to make your emails interesting and seasonally appropriate than by incorporating seasonal templates? Several template providers, from Email Template Pro to StreamSend, have seasonal options that will add extra interest and fun to your emails.

What better way to advertise special flower arrangements or boxes of chocolates than with a Valentine’s Day template? The holiday theme will help highlight your special deals during the season, as well as add extra fun to the email.

When the summer months roll around, add summer colors, like bright hues of blue, yellow, and orange, and images of beaches, ice cream, watermelon, and July 4th to communicate the fun and relaxed nature of summer. Putting your customers in a great mood may help entice them to buy whatever services or products you are trying to sell.

Another obvious time to incorporate colorful and fun templates is during holidays. July 4th, Memorial Day, Mother’s Day, Easter, Thanksgiving, and Christmas are just a few holidays that you could do a lot with by making a few easy adjustments to your existing template or downloading new templates. ConstantContact.com has a variety of downloadable holiday templates, with options available from Mardi Gras to Kwanzaa.

Many options are out there, so making your emails fun and holiday-friendly is easier than ever!

Mar 19

After you spend time and money perfecting your email message and template, it is a shame if you find out that the email is incompatible with some email providers. To avoid this email fail, testing your email is vital.

Your email recipients could be using Outlook, Thunderbird, Gmail, Hotmail, Yahoo, Aol Mail, or any other type of email provider. Each email provider may have different configurations for email display or different standards and limitations, so you should make sure that your email looks good in each provider. The easiest way to do this is to send a test email to a variety of platforms. The test email also gives you an opportunity to check for any last minute typos or errors and make corrections.

A second way to insure that your email is friendly for all email services is to use templates or campaign management (like from StreamSend) that has pre-tested it products to ensure usability. These templates have already been tested to perform in each platform, so you can be sure that your emails will be sent without a hitch. Because you have spent time and effort perfecting your campaigns,  make sure what ends up in your customers’ inboxes is just as perfect.

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