If your email campaigns are not getting the results you are hoping for, there are many things you can do to improve your emails and get better results. The key to better results is knowing what to change, which is why carefully monitoring your success throughout is important.
Text: Maybe you are using too much text or not enough. Maybe the font is not easily readable or large enough. Maybe the text just isn’t interesting or to the point. What you are actually writing in the email is easy to improve and test, and it can be surprising how little changes can make a big difference.
Links: Make sure that your email has enough links to connect to your business. These could include contact links (email, phone numbers, website), social media links, and links to your specific products.
Templates: Templates can make emails attractive and interesting. Play around with new templates and customizing the ones you have to give your emails a fresh facelift.
Frequency: Maybe you are overwhelming your customers with too many emails, or maybe you are not sending out emails enough. Adjust the frequency of your emails and see what kind of results you get.
These are easy areas to start with to see improvements with your email campaigns. If all else fails, consult a professional management company like StreamSend to see what kind of help they can offer.