Jun 18

Direct email marketing is a great way to reach customers and potential customers. Although, direct email marketing is only effective if used properly. There are several tips and tricks that make this process easy and more efficient. For instance, using an effective subject line for your emails can be vital in raising your open rates. Even adding a simple signature can help attract customers. Also if you make your site unique, it’s sure to make a positive impression.

For higher open rates, use a subject line that is straightforward. Make sure the subject line isn’t “pushy” or “salesy” in the least bit. A recent study uncovered subject lines with the lowest open rates look more creative but often end up considered spam by the recipient. Examples of an effective subject line would be:

  • [COMPANYNAME] Sales & Marketing Newsletter
  • [COMPANYNAME] Newsletter – June 2010
  • [COMPANYNAME] July 2010 News Bulletin!

Notice the subject lines aren’t flashy. The subjects are very direct and to the point. Examples of subject lines with very low open rates are:

  • Last Minute Gift – We Have The Answer
  • Christmas – Shop Early & Save 15%
  • Mother’s Day Salon and Spa Specials!

These subject lines are somewhat pushy and are obviously trying to sell a product. Most people will immediately consider these spam. Just remember to keep subject lines straightforward and do not make them seem like advertisements. Following this simple tip can heighten open rates and ultimately lead to more effective email marketing.

Another way to help your email marketing is to create a simple signature. Create a signature that includes your company name, what your company does, and a friendly departing message. Just don’t create a signature that is too long. A signature is more professional and it helps to better inform the people you are trying to reach.

Once people have opened your email, read the content, and are visiting your website, make sure their experience is unique and leaves an impression. The very first step to assuring your site is unique is to put it in writing. Write why people want to visit your site compared to other sites. This is called your USP (Unique Selling Proposition). Make this less than a page with links to your website for further information on the most important subjects.

When writing your USP, make sure the first part grabs the attention of readers. The second part should be where all the information is located. The third part should make the reader desire your product. Finally, the fourth part should put them into action and inspire them to purchase your product. For further information and more great tips on direct email marketing, click here.

If you need help getting your company on the web, StreamSend is a great resource for email marketing and templates. Here you will learn how to launch your email marketing campaign in just minutes. Find email templates that perfectly fit the needs of your company. StreamSend helps users manage lists and subscribers, create and send emails, track, report and analyze, and much more!

Mar 8

Once you’ve found your target audience with  your original emails and chosen templates, you will begin to receive email responses from that audience. You need a system in place to send replies automatically. More importantly, you need to make sure your response delivers the same effectiveness as the original email.

You need to find a new template for your response. Setting up your email template for your response email is the first step to making sure you are still interesting to your target audience. Your new responsibility is to be certain that you are holding their interest. Find an email template that is eye-catching and designed to keep attention focused on your original intent. Keep it fresh, so they won’t become bored.

Once you have chosen the response email template that you feel would keep the attention of the audience you are responding to, you need to be certain that they will get a quick response. Your audience can be lost by slow replies from you. Set up a system to help you deliver replies automatically. treamSend can help you with this process. StreamSend sends your replies automatically and can help you keep track of who receives their emails, which email addresses are no longer in service, and who has unsubscribed.

Ensure your success by making certain that you are sending response emails with fresh, new templates that help you follow through with your original email intent and make sure that it is done quickly with automatic responses.