Jan 12

In an effort to gain the competitive edge businesses are continually trying to find ways to grab client attention and be remembered long after their competitors’ advertising attempts have fallen to the wayside. With this mindset it can be easy to lean towards using Flash imagery in your email marketing campaign, and while this may be a brilliant idea in a perfect world we are far from enjoying such a scenario anytime soon.

Where as there are only a handful of popular web browsers and they nearly all support Flash, there are countless potential email servers that you may be sending your email to, and chances are that the majority of them will in some way impede your Flash advertising. For this very reason alone, we recommend straying from the bright lights and sticking to the basics in terms of email marketing.

Your animation may be cute, perhaps even hysterical and relevant, but when it causes excessive download times, email crashes or is simply stripped from the message by the client all of your hard work will end in being counter-productive.

By far and away, for the time being, a simple, professional template is your best bet in terms of producing effective, meaningful marketing. In this way, you are able to keep things simple on a level that will ensure your message successfully reaches nearly every recipient while still being able to add zest and personal style.

For practical tools that can help you further increase the effectiveness of using email templates, we recommend that you visit StreamSend. With StreamSend, you will find professional help organizing your email marketing projects and are provided with a private IP address to ensure that keeping it simple will also keep it effective.

Jan 5

When you are trying to turn a profit (as most businesses are!) advertising is important. Most people think that the work stops there, and it does to a certain extent. You don’t have to work any harder, but your landing page will be working harder than ever!

When you send out an email marketing message or a newsletter the general goal is to draw the potential customers back to your company. In this age of electronics, most times that means your website. The key to turning that website visit into a sale is the effectiveness of the landing page.

For those who are new to this idea, most emails contain a link of some kind. This link could tie back to your general website or a specific product or service page. What ever page the link leads to is the landing page. The key to an effective landing page is fairly simple. Keep it simple.

The landing page should be very straight forward and simple. The visitor must be able to see the point of the page the moment it loads or they are going to move on. Also, if they have to search for the information advertised in the email they are going to give up and move on.

Keeping this in mind, plan your landing pages to be simple and straightforward. If you have landing pages that are not turning profits, consider redesigning them. The problem could be as simple as an overload of unhelpful information. Regardless of the design you choose to go with for your landing pages, be sure to stick to the point.

This brings me to the next key to an effective landing page. Whatever landing page you choose to use, make sure it is the most direct match to the content of the email. For example, if you’re promoting a music festival don’t send the visitor to a page promoting a similar art festival held in the same place. The link you use needs to lead to the direct match for the content of the email.

By following these two simple rules of landing pages, you’re sure to increase the traffic and the profit that your landing pages receive.