In the time of social media, there are many ways to increase your presence online. One popular tool many businesses utilize is a weblog, and an easy way to inform your reader about your blog and updates is through your email campaigns.

One way to use your blog in your emails is by sending out each new post. The email template can have a place for the update and links to the actual blog site where customers can leave comments and find other blog entries. Another way to send blog update announcements is just to send a teaser email that contains an excerpt. Readers can then follow links from the email to read the full entry.

Another option is to include a link to your blog in each email you send. Depending on what template you use, you may have a dedicated section for a link to your blog and possible updates that your customers will see in each email you send, providing them with just another way to connect to your business online and possibly make purchases.

In the time of social media, there are many ways to increase your presence online. One popular tool many businesses utilize is a weblog, and an easy way to inform your reader about your blog and updates is through your email campaigns.

One way to use your blog in your emails is by sending out each new post. The email template can have a place for the update and links to the actual blog site where customers can leave comments and find other blog entries. Another way to send blog update announcements is just to send a teaser email that contains an excerpt. Readers can then follow links from the email to read the full entry.

Another option is to include a link to your blog in each email you send. Depending on what template you use, you may have a dedicated section for a link to your blog and possible updates that your customers will see in each email you send, providing them with just another way to connect to your business online and possibly make purchases.

Although template packages can cost money, they can save you money in the long run. Templates come ready to use; some already have graphics, pictures, and color schemes and are as easy to use as just dropping in text where you want it.

Because templates are easy to use, you save money by saving time. In addition, you will not have to hire graphic designers to create the template for you also. Templates come with professional designs and color schemes, so you always end with a professional looking product that is sure to attract your customers.

Another money-saver is that you would not need to purchase any template creator programs.  In the end, a little investment in a template program can save you money and also make you money. Email Template Pro and other sites also offer free templates, which is the ultimate money-saver.

Email Template Pro offers both free templates and subscription services, as does StreamSend. Shop around online for your options and see the money-savings pile up!

A great way to entice customers to read your emails is by offering special discounts and promo codes. Email-only specials can build customer trust and also give them an opportunity for more purchases. Whether you are highlight specific products or offering general discounts, an email is a convenient way to let a special group of customers know about your deals.

Use a template like the Product Showcase Template from Email Template Pro or templates from StreamSend to highlight your special promotions. Include pictures, enticing graphics, and text to spice up your campaign, and do not forget to include key facts like the promotion, when it starts and ends, applicable promotion codes, and exclusions. A special email-only promotion code will also help you track how many purchases came from customers on your email list, which may help you know how effective your email campaign is overall.

If you are a new business or new to online marketing, building your brand can be an important aspect in creating a successful company. In an email, you can let your customers know what kind of company you are, along with what you are selling. You can build your brand through an email in a few key ways.

Incorporate Social Media: In every email, you can include links to your web site, Twitter feed, Facebook profile, Blog, or any other social media site. These allow for your customers to connect with you in multiple ways and learn more about your business.

Include Pictures: Pictures of your offices, building, store, or employees help personalize your emails and allow customers to get to know your business better.

Introduce Yourself: If you are a relatively new business, an email is a great way to introduce yourself. Include a welcome statement or brief summary about your goals or plans.

Add Color and Your Logo: Use a customizable template to use your color and include your logo in the email. Email Template Pro or sites like StreamSend have templates that are easy to customize and great for branding your emails.