Social Media use has grown by leaps and bounds in the past few years, and consumer use only stands to increase as social media and mobile devices became more a part of everyday life. What does this mean for you and your business? Traditional advertising methods may not be effective, and branching out with an email campaign may be the ticket to increased conversions.

You may not be able to rely on television advertising, radio advertising, print advertising, or having people drop into your business. Some people live their lives online, and that is where you need to meet them. Email inboxes are, for some, the primary method of communication, and they use their smart phones or other mobile devices to check their email, which is why effective email communication is so important for a successful business.

Other keys to successful marketing include ease and speed. The easier you make it for your customer to view and use your emails, the more chance of success you will have. In addition, be sure to include links to your social media pages to give your customers another way to connect to you.

Email is not the only way you can communicate with your customers, but it certainly is an affordable and effective avenue for advertising that should not be overlooked.

Text in emails is important because it carries the message, but plain text emails can be boring. Emails can contain a number of dynamic elements to boost the overall appeal and attractiveness of your email.

Templates are a great place to start that do not require a lot of work. Whether you download free templates, like those at Email Template Pro, or purchase templates online. Templates add a colorful and professional dynamic to your email. You can even customize your templates to look like a version of your web site.

Another way to add visual interest to your emails is by adding images and graphics. You can find images online, or you can add original pictures of your products or business. If you have a graphic designer on staff, you can have he or she create original graphics for the emails, or you can also find graphics online or choose a template with graphics to add pizzazz to your emails. Email Template Pro and StreamSend have many template options available on line.

A newer element to add that may increase in popularity in the upcoming years is adding video. Animated GIFs are some of the easiest video images to add to emails, and these definitely add interest to your emails.

Let text be the mainstay of your emails, but don’t be afraid to freshen your emails with dynamic templates, images, and videos.

Are your investments in email campaigns paying off, or do you have yet to see the rewards? Whether you feel like you are spending too much or too little, taking a careful look at your budget is a crucial step in evaluating the effectiveness of a campaign.

First, if you feel like you are spending a lot of money but not seeing any rewards, you should probably look at where you are spending your money. Maybe you are investing money in places that do not make your emails more effective. See where you could cut back but still have effective emails.

In addition, you could look at signing up with an email management company like StreamSend. These companies help you build successful campaigns and track statistics so you can see exactly how well you are doing. Signing up with a management company puts your money to good use. If you haven’t been spending that much money on your campaigns, a campaign management company can be a good investment.

Other areas to invest more money if you have not previously spent money include customized templates or graphics. Email campaigns have many different elements that you can either spend more on or cut back, and budget management is an essential part of a successful campaign.

One of the most popular ways to employ email campaigns and templates is to advertise products, whether you have new merchandise to advertise or are communicating special prices or sales. Templates are a great way to showcase your products, and Email Template Pro has several free templates that can be easily used for highlighting your products or services.

One template choice is to go with a newsletter style template. These templates have more room for text over images and graphics, so you can use more room to talk about your products and what makes them special, but you can also include images. The Professional Newsletter and Monthly Newsletter templates are excellent choices for this purpose.

In addition, Email Template Pro has the Real Estate Showcase, Car Company Vehicle Showcase, and Product Showcase templates. These templates have more room for images, which is excellent for visually communicating the product, and there is also room for text for descriptions.

All templates are free and easily customizable.