Oct 22

Corporate and private users have been sending emails to their audiences for years, but as they focus on their target issues, their audience undoubtedly shrinks. Some have made the argument that the bigger the audience, the better the results, but many times it depends on the market the email sender is in. If the sender would like to send a large advertisement to his audience, direct email marketing is one of the easiest approaches. After segmenting customers through research and software, senders can personalize the email to make address it to that specific individual instead of making it look like they targeted an entire third party.

As CRM points out, the way in which you use the direct email marketing technique can make or break your campaign. Audiences don’t want a message that is stamped with all capital letters in the subject line or layered with hypertext in every sentence. Messages must be creative and professional to maintain the recipient’s interest. To research the statistics of successful emails, audiences must be narrowed to only the target group so that numbers are not wasted.

Direct email marketing is hard work and time-consuming, but the task pays off in the long run. Continue to use your intellect and intuition to determine who your audience is and what they’ll want next. To make the process easier in terms of research, you can sign up for StreamSend. Using this site, you can download predesigned templates, and analyze how effectively your message is being sent by testing it through nine different spam filters.

Jun 18

Direct email marketing is a great way to reach customers and potential customers. Although, direct email marketing is only effective if used properly. There are several tips and tricks that make this process easy and more efficient. For instance, using an effective subject line for your emails can be vital in raising your open rates. Even adding a simple signature can help attract customers. Also if you make your site unique, it’s sure to make a positive impression.

For higher open rates, use a subject line that is straightforward. Make sure the subject line isn’t “pushy” or “salesy” in the least bit. A recent study uncovered subject lines with the lowest open rates look more creative but often end up considered spam by the recipient. Examples of an effective subject line would be:

  • [COMPANYNAME] Sales & Marketing Newsletter
  • [COMPANYNAME] Newsletter – June 2010
  • [COMPANYNAME] July 2010 News Bulletin!

Notice the subject lines aren’t flashy. The subjects are very direct and to the point. Examples of subject lines with very low open rates are:

  • Last Minute Gift – We Have The Answer
  • Christmas – Shop Early & Save 15%
  • Mother’s Day Salon and Spa Specials!

These subject lines are somewhat pushy and are obviously trying to sell a product. Most people will immediately consider these spam. Just remember to keep subject lines straightforward and do not make them seem like advertisements. Following this simple tip can heighten open rates and ultimately lead to more effective email marketing.

Another way to help your email marketing is to create a simple signature. Create a signature that includes your company name, what your company does, and a friendly departing message. Just don’t create a signature that is too long. A signature is more professional and it helps to better inform the people you are trying to reach.

Once people have opened your email, read the content, and are visiting your website, make sure their experience is unique and leaves an impression. The very first step to assuring your site is unique is to put it in writing. Write why people want to visit your site compared to other sites. This is called your USP (Unique Selling Proposition). Make this less than a page with links to your website for further information on the most important subjects.

When writing your USP, make sure the first part grabs the attention of readers. The second part should be where all the information is located. The third part should make the reader desire your product. Finally, the fourth part should put them into action and inspire them to purchase your product. For further information and more great tips on direct email marketing, click here.

If you need help getting your company on the web, StreamSend is a great resource for email marketing and templates. Here you will learn how to launch your email marketing campaign in just minutes. Find email templates that perfectly fit the needs of your company. StreamSend helps users manage lists and subscribers, create and send emails, track, report and analyze, and much more!