Whether you design an Email template yourself or use a template from Email Template Pro or a company like StreamSend, it never hurts to have some inspiration for your email design and campaigns. Letting something inspiring drive your email look and message can help set your email apart from the many others filling up your customers’ inboxes.
Luckily, inspiration is free! A great place to start is to consider the season. If springtime flowers are blooming, why not choose a design that celebrates the warmth and bright colors of the season? Meanwhile, as those first flakes of snow start to drift down in the winter, a winter-themed email campaign is timely and engaging.
Other sources of inspiration could be a song, picture, or event. Holidays are also common inspirations that help connect to your customer, in addition to providing an effective platform to advertise products or services. Inspiration could be found anywhere, and if you are filling stuck in an email marketing rut, look around you! You never know what could be right outside your window or on your desk that can provide the inspiration for a great email marketing campaign.